
- GTM Strategy Consulting
- Knowledge as a Service
- Digital Transformation Consulting
- Bespoke Training Solutions
Partners




Business Consulting Solutions
Mystery guest / user / shopper
We support companies willing to validate sales and customer service performance (both online and in-store)
GTM Strategy Advisory
Personalised GTM advisory and commercial market representation for digital and business transformation companies.
Knowledge Process Outsourcing
Ad-hoc access to seasoned Sales and Operational Directors, delivering strategic value without a full-time hire.
Training Solutions
Mindfulness workshop
Find focus and a healthier mindset.
Stop selling and start closing
Elevate sales and CLTV performance.
Mindfulness for Leadership
Enhance leadership and goal alignment.
GTM Strategy Workshop
develop a winning GTM strategy.

Julián Sierra
GTM strategist with 20 years of international experience helping global organisations drive sustainable revenue growth and transformation. Proven success developing and executing growth strategies across EMEA, the UK, and the Americas. Extensive background in enterprise SaaS sales, partner and channel strategy, and public sector engagement, with a client portfolio including Hilton, Disney, Repsol, Meliá, and Goodyear. Adept at aligning digital platforms with business priorities, leading complex stakeholder environments, and scaling value through strategic alliances.
¨Callisto is a new startup specialising in business transformation and the expedited automation of business process to improve outcomes and reduce costs. Julian has been invaluable in providing guidance and expertise in the formation of a go to market strategy and market segmentation in order for a predominantly technologist organisation to reach a suitable target audience.
Julian has specific skills in internet marketing but it is the clear and logical progression of idea to go to market strategy formation that is most impressive.¨

I had the pleasure of working with at Kaleyra. Julian is an incredibly hardworking salesperson whose dedication and work ethic are second to none. His ability to cultivate and maintain a broad and impressive network is a testament to his highly personable and engaging character, making him a valuable asset in any sales environment.
Julian’s approach to defining and managing his sales territory is meticulous and grounded in solid research and data points. He prioritizes effectively and develops clear, actionable engagement plans that drive results. His business development behaviors are exemplary.
One of Julian's standout qualities is his ability to identify challenges and proactively present creative solutions. This problem-solving mindset, combined with his unwavering commitment and team-player mentality, makes him a pleasure to work with. He consistently contributes to a positive team dynamic and is always willing to go the extra mile to support his colleagues and achieve common goals.
In summary, Julian's impressive network, strong work ethic, and strategic approach to sales, combined with his problem-solving abilities and collaborative spirit, make him an outstanding candidate for any sales role. I have no doubt that he will continue to excel and bring significant value to any organization fortunate enough to have him on their team.

Julian is an incredibly diligent and hard working sales person. His network is impressive, though unsurprising given his highly personable and engaging character. Julian takes no short cuts in the definition and management of his sales territory. Whilst at Acoustic this was grounded in solid research and underlying data points, well prioritised with a clear engagement plan. His business development behaviours are strong, with a ‘roll-up the sleeves’ approach to building pipeline, leaving no stone unturned. Julian would never surface a challenge without also tabling creative solutions - this being an admirable quality that coupled with his commitment and team-player mentality, make him a pleasure to be around.

I thoroughly enjoyed working with Julian. He has a great work ethic and stuck to the task. I hope to work with him again in the future.



